Mamavation is a social experiment and weight loss campaign in social media with the goals of teaching moms healthy living lifestyle choices so they can share with their family. Mamavation is a two part campaign: (1) a virtual healthy living boot camp for two moms and (2) the home of the first virtual healthy living sorority in social media, the Sistahood .

As a healthy living bootcamp, Mamavation is an opportunity for two moms (Mamavation Moms) to change their lives together by entering into a 7 week healthy living boot camp created to give them the tools they need to succeed. The will receive a professional nutritional plan created by a physician that specializes in nutrition, Dr. Renna, and a fitness program created by Tracey Mallett. They will also receive Earth Footwear, an EA SPORTS Active, Tracey Mallett and Tae Bo DVDs. The program was created and is managed by @bookieboo, with the goal of teaching moms how to live life better. The Mamavation campaign plans to give them the tools they need to succeed, in hopes that they will create a healthy lifestyle for themselves and their families.

As the Mamavation Moms complete their 7 week crash course in healthy living, they will be supported by an army of moms. The Mamavation Cheerleader squad and Mamavation Sistahood will be behind them every step of the way. They will receive a Mamavation Mentor, which is a mom that completed the program and has stuck around to mentor another. And they will also be required to have a “fit friend,” or someone who they know that already lives a healthy lifestyle.

The campaign will unfold on Bookieboo where the Mamavation moms will keep a daily food/exercise journal. They will appear on Mingle Media TV Network every Monday at 7pm PST/10pm EST as well. The Mamavation Moms will also be expected to post about their Mamavation experience and be available on twitter to talk about their experiences and inspire everyone. In addition, they will do a vlog every week chronicling their journey losing weight. The purpose behind all this “work” is to INSPIRE others. The Mamavation Moms are challenged with losing weight and learning healthy living and inspiring other moms to do the same–a hefty challenge but admirable one.

How will the moms be chosen? Good question. The Mamavation Moms will come from Twitter. Moms that apply must be at least “overweight” on the BMI scale and have an active blog. Applications are being accepted June 21st to June 30th. Then 5 moms will be chosen as finalists and will go up for a vote for a week. And the people will choose who the moms are. Voting will commence from July 5th to the 12th. Each of the five moms will have to ignite their own campaigns to get votes. The Mamavation Moms (2) will be announced on July 12th with a twitter party. (Use the hashtag #mamavation.)

During the campaign, we would love to have your support. Tweet the Mamavation Moms with encouragement. Let them know you support them as they go through this process. It’s going to be the beginning of a new life for them, so they will need all the love and support they can get. Join the Sistahood –The first virtual healthy living sorority in social media. Support other moms as you are learning healthy living or yourself and your family. You can also come join us on Mamavation TV every Monday night at 7pm PST/10pm EST.

Are you interested in applying? Check out the application. (But please pay close attention to the requirements.)

Mamavation was created, owned and operated by Bookieboo LLC. The campaign accepts monetary compensation for product placement, sponsorships, and advertisement. Bookieboo LLC has an affiliate relationship with PeteCohen.tv. Mamavation is trademarked & copyrighted, 2010.

Leah Segedie is the Founder of Mamavation and Bookieboo, a blogger network. After losing over 100 lbs, she started a career mentoring women in health and since then has assisted in over 3,500 lbs lost via the Mamavation community. Leah and her work has been mentioned in Ladies Home Journal, Reader's Digest, Fitness, Women's Day, CNN, ABC, CBS, the O'Reilly Factor, AOL, Entrepreneur, and Yahoo to name a few. She works from home in her fuzzy slippers.


  1. YouTube includes not simply comical and humorous video tutorials but also it includes learning related videos.

  2. It’s actually a cool and useful piece of info. I’m glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing

  3. I would prefer to thank you for that efforts you have made in writing this write-up. I am hoping the exact same most effective get the job done from you in the potential too. In reality your creative writing skills has inspired me to start my personal BlogEngine blog now.

  4. I just added this web site to my favorites. I really enjoy reading your posts. Thanks!

  5. You have to believe in yourself . Thats the secret of success.

  6. I used to be questioning if you could be all for becoming a guest poster on my blog? and in alternate you would put a hyperlink the put up? Please let me know whenever you get a chance and I will ship you my contact particulars – thanks. Anyway, in my language, there arent much good supply like this.

  7. merçi pour ce site c’est vraiment géniale et utiles.

  8. I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% positive. Any recommendations or advice would be greatly appreciated. Thank you

  9. great post i will share this with my friends thanks again.

  10. i would like to try this social experiement too

  11. for party rentals in simi valley ca call fiesta party jumpers for the most inflatable jumpers, water slides and more.

  12. turf wholesalers is a leading supplier of both artificial turf and synthetic grass for lawns, putting greens in los angeles.

  13. patriot rooter los angeles sewer repair

  14. Informal articles post
    Almost informal articles like this one on your web. You’ve got interjected in this informative article. Your views are really very unique. You have been carrying out a delightful job.

  15. Thank you a tremendous put up, Someone in my Facebook group shared this site with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Terrific blog and excellent design. manali tour packages

  16. Yay google is my king assisted me to discover this outstanding web site! .

  17. Thanks for finally writing about >About — Mamavation <Liked it!

  18. This design is incredible! You most certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!Moreno Valley Roof Contractors, 22440 Mountain View Rd., Moreno Valley, CA 92557 – (951) 999-4300

  19. Awesome website you have here but I was wanting to know if you knew of any community forums that cover the same topics discussed here? I’d really love to be a part of group where I can get feed-back from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Bless you!Katy Roofing Contractor, 831 Comstock Springs Drive, #A, Katy, TX 77450 – (281) 829-8297

  20. Hello, I do believe your site could possibly be having internet browser compatibility
    issues. When I look at your website in Safari, it looks fine however when opening
    in I.E., it has some overlapping issues. I simply
    wanted to provide you with a quick heads up! Apart
    from that, excellent website!

  21. I enjoy what you guys tend to be up too. This kind of clever work and exposure!
    Keep up the fantastic works guys I’ve included you guys to our blogroll.

  22. This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of your
    magnificent post. Also, I’ve shared your site in my social networks!

  23. Amazing website. A lot of helpful facts here. I am just mailing them to a few associates ans likewise sharing with delectable. And indeed, thank you for your energy!

  24. Professional Appliance Repair Service

  25. Useful info. Fortunate me I discovered your web site unintentionally, and I am
    shocked why this coincidence didn’t came about earlier! I bookmarked it.

  26. Join groups where your customers would be and share all of the above
    resources, being careful not to “sell. It can also help you when it comes to finding a job. But before we do its important to note that the statistics for their levels of use of the social media and the large search engines in the UK by comparison with the USA do vary so if you hear contradictory numbers when investigating the various sites then this explains it.

  27. Thank you, I have just been searching for information
    approximately this subject for a long time and yours
    is the greatest I have discovered so far. However, what concerning the bottom line?
    Are you certain concerning the supply?

  28. Instead, Anthony missed because of its convenience and performance of songs from last projection.

  29. Since the admin of this web site is working, no doubt very shortly it will
    be well-known, due to its quality contents.

Stop Being Marketed To!

Close this popup

Discover what is truly healthy. Get our free tips on how to prevent disease in your home.

  • Real Food
  • Fitness and Health
  • Sustainable Living
  • Life Detox
  • Activism