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Mamavation™ is a social experiment and weight loss campaign in social media with the goals of teaching moms healthy living lifestyle choices so they can share with their family. Mamavation ™ is a two part campaign: (1) a virtual healthy living boot camp for two moms and (2) the home of the first virtual healthy living sorority in social media, the Sistahood ™ .

As a healthy living bootcamp, Mamavation ™ is an opportunity for two moms (Mamavation ™ Moms) to change their lives together by entering into a 7 week healthy living boot camp created to give them the tools they need to succeed. The will receive a professional nutritional plan created by a physician that specializes in nutrition, Dr. Renna, and a fitness program created by Tracey Mallett. They will also receive Earth Footwear, an EA SPORTS Active, Tracey Mallett and Tae Bo DVDs. The program was created and is managed by @bookieboo, with the goal of teaching moms how to live life better. The Mamavation ™ campaign plans to give them the tools they need to succeed, in hopes that they will create a healthy lifestyle for themselves and their families.

As the Mamavation ™ Moms complete their 7 week crash course in healthy living, they will be supported by an army of moms. The Mamavation ™ Cheerleader squad and Mamavation ™ Sistahood ™ will be behind them every step of the way. They will receive a Mamavation ™ Mentor, which is a mom that completed the program and has stuck around to mentor another. And they will also be required to have a “fit friend,” or someone who they know that already lives a healthy lifestyle.

The campaign will unfold on Bookieboo where the Mamavation ™ moms will keep a daily food/exercise journal. They will appear on Mingle Media TV Network every Monday at 7pm PST/10pm EST as well. The Mamavation ™ Moms will also be expected to post about their Mamavation experience and be available on twitter to talk about their experiences and inspire everyone. In addition, they will do a vlog every week chronicling their journey losing weight. The purpose behind all this “work” is to INSPIRE others. The Mamavation ™ Moms are challenged with losing weight and learning healthy living and inspiring other moms to do the same–a hefty challenge but admirable one.

How will the moms be chosen? Good question. The Mamavation ™ Moms will come from Twitter. Moms that apply must be at least “overweight” on the BMI scale and have an active blog. Applications are being accepted June 21st to June 30th. Then 5 moms will be chosen as finalists and will go up for a vote for a week. And the people will choose who the moms are. Voting will commence from July 5th to the 12th. Each of the five moms will have to ignite their own campaigns to get votes. The Mamavation ™ Moms (2) will be announced on July 12th with a twitter party. (Use the hashtag #mamavation.)

During the campaign, we would love to have your support. Tweet the Mamavation ™ Moms with encouragement. Let them know you support them as they go through this process. It’s going to be the beginning of a new life for them, so they will need all the love and support they can get. Join the Sistahood ™ –The first virtual healthy living sorority in social media. Support other moms as you are learning healthy living or yourself and your family. You can also come join us on Mamavation TV every Monday night at 7pm PST/10pm EST.

Are you interested in applying? Check out the application. (But please pay close attention to the requirements.)

Mamavation ™ was created, owned and operated by Bookieboo LLC. The campaign accepts monetary compensation for product placement, sponsorships, and advertisement. Bookieboo LLC has an affiliate relationship with PeteCohen.tv. Mamavation ™ is trademarked & copyrighted, 2010.