Why is Coke Teaching Wellness At BlogHer? #StepstoWellness Twitter Party

Steps To Wellness Mamavation Twitter Party

About seven years ago, I lost over 100 lbs. People ask me all the time how I started and that answer is simple–I stopped drinking soda.

Today, I call myself a “fitness and health matriarch” and what that means is I’ve spent years of my life mentoring women to better health. In the four short years Mamavation has been around, I’ve assisted women losing over 3,500 lbs. I don’t tell you this to brag. I’m telling you this so you understand my experience. And our first step in Mamavation is kicking soda to the curb. Just like I did…

So you can understand my frustration when a brand like Coca Cola is the “Wellness” sponsor for BlogHer. And I’ve been contemplating what Coke brings to the table. Then I thought…of course…maybe Coke is switching from High Fructose Corn Syrup to regular cane sugar….or maybe they are switching their artificial dyes to natural dyes…or taking the genetically modified ingredients (GMOs) out of their soda…but alas, none of that is happening. Nope, they just want to carve out a place in the health/wellness niche for themselves so that people can feel better about drinking their product. That’s it. Last I checked, that was the definition of being disingenuous.

So where is the authenticity? I thought that’s what social media was all about…

I understand I’m going to hear the “moderation” argument. (The only time we need to use that codeword is when we are talking about unhealthy foods in the healthy space.) So let’s face it. Coke’s got nothing to add other than to say “get off your fat ass and exercise If you get more activity, you can enjoy more soda!” Well, let me tell you from experience….It’s not about the calories you consume, it’s about what those calories consist of that’s important when it comes to “wellness.” Sources and ingredients are king.
Soda Cans Steps to Wellness Twitter Party

As for facts about soda here we go:

1. The High Fructose Corn Syrup in diet and regular soda is a classified “obesogen” which means it turns ordinary cells into fat cells, makes you insulin resistant, slows down your metabolic rate, makes you tired and more hungry, AND leads to diabetes.

2. People who drink diet soda have a 70% increase in waist circumference on average, which means your waistline increases.

3. Phosphoric acid, an ingredient in Coke, is linked to accelerated aging (cue more facial cream), heart & kidney problems, muscle loss and osteoporosis.

4. The BPA that lines the metal cans of soda are also classified “obesogens” and are known to interfere with hormones, linked to infertility, obesity, diabetes and reproductive cancers.

5. Soda contains GMOs, which have been linked to digestive tract damage, accelerated aging, cancer, and even infertility. Last fall, French scientists found rats fed GMO corn developed tumors and died prematurely. And just recently, pigs in a long term feeding study were found to have “severe” stomach issues.

And finally, I’ve never heard of a prostitute teaching abstinence…so why is Coke teaching wellness?

 

Join Mamavation for a twitter chat about soda and wellness!

When: Tuesday, July 23rd
Time: 6-7:30pm PST/9-10:30pm EST
Hashtag: #stepstowellness

Giveaways:

1. 5ml “Diva to Go” natural perfume (1 winner)
2. Book: Fat Profits by Bruce Bradley. Bruce Bradley used to work in the food industry and knows a great deal about how they use loopholes in the law to mislead the public. (2 winners)
3. Color Garden NATURAL Food Dyes 4 color set (3 winners)
4. Superfoods Triple Pack from Nutiva (3 winners)
5. Book: The Unhealthy Truth by Robyn O’Brien. Robyn O’Brien also worked for the food industry as an analyst for several years and exposes some “unhealthy truths” in her book. (3 winners)
6. Book: Fitness Confidential by Vinnie Tortorich, fitness trainer to the stars (3 winners)
7. Book: Trust Your Intuition: 25 “Natural Medicine Confessions” From Influential Women Who Choose Healing Remedies for Their Families by Jenni Wilson (2 winners)
8. Book: UnJunk Your Junk Food, Healthy Alternatives to Conventional Snacks written by Andrea Donsky of Naturally Savvy (3 winners)
9. Peanut Butter Gift pack from Earth Balance (3 winners)
10. Gift pack from Navitas Naturals consisting of cacao powder, chia seeds, pomegranate powder and goji berry powder (3 winners)
11. Gift baskets from Numi Organic Tea including DIY Tea Set and one box of tea (3 winners)
12. Gift packs from Swerve Sweetener: zero-calorie, non-glycemic, non-GMO, natural sugar replacement in both granular and confectioners styles (3 winners)

Panelists: (#badass healthy warriors standing with me…)
@Bookieboo–Host, Royal Pain in the Ass for Better Health
@way2gomom–Giveaway Queen
@AndyBellatti–Panelist
@NaturallySavvy–Panelist
@DietsInReview–Panelist
@InspiredRD–Panelist
@NutritionistaRD–Panelist
@Skinnyjeans–Panelist
@300lbsandrunnin–Panelist
@RoniNoone–Panelist
@SarahStanley–Panelist
@vinnietortorich–Panelist
@AuthorBruce–Panelist
@Sweating_it_off–Panelist
@aMusingFoodie–Panelist
@JoLynneS–Panelist
@Bodhi_bear–Panelist
@SAuerswald–Panelist
@HealthyJasmine–Panelist
@CBelleConcierge–Panelist, Mamavation Mom
@Momvantage–Panelist, Mamavation Mom
@lydsrich–Panelist, Mamavation Mom
@missmollydr–Panelist
@irishred02–Panlelist
@SimplyJunebug–Panelist
@HappyMothering–Panelist
@mom4less–Panelist
@Candypo–Panelist
@CrunchySavings–Panelist
@LexiMaven–Panelist
@Organicandfit–Panelist
@FunkyFaithGirl–Panelist
@CaseyHinds–Panelist
@LatinaPRPro–Panelist
@AlainaFrederick–Panelist
@DrHeatherND–Panelist
@HBDetectives–Panelist
@HealthyLoserGal–Panelist
@BigZigFitness–Panelist
@KeepitupDavid–Panelist
@RuntoMunch–Panelist
@BklynActiveMama–Panelist
@NaturalMedMom–Panelist
@EatPlayLove–Panelist

 

How to Enter Giveaways: Please share this post on TWO social media platforms of your choice like Twitter, Facebook or Google+ to RSVP and then tweet during the party. Winners will be selected at random based on uses of the hashtag during party.

Sample Tweets:

Why is Coke teaching “wellness” at #BlogHer13? Health party plus prizes! 7/23, http://bit.ly/15W5xL7 #stepstowellness

I’m joining @Bookieboo saying Soda has NO business teaching “wellness” at #BlogHer13, 7/23, http://bit.ly/15W5xL7  #stepstowellness

Soda is antithesis of health, so WHY are they teaching “wellness” at #BlogHer13? Join convo 7/23 http://bit.ly/15W5xL7 #stepstowellness

Twitter Party abt health effects of soda protesting Coke as a #BlogHer13 “wellness” sponsor, 7/23 http://bit.ly/15W5xL7 #stepstowellness

Sample Facebook & Google+ updates:

Coke is is sponsoring the “wellness” campaign at BlogHer this year. At the very least this is disingenuous. When Coke is part of the problem, why are they pretending to be part of the solution? They aren’t offering to change their product in any way to make it a better choice. Join the (tag Mamavation) gang on twitter Tuesday, July 23rd from 6-7:30pm PST/9-10:30pm EST for a party about what soda does to us as a nation and win some prizes from brands that actually DO promote health/wellness, http://bit.ly/15W5xL7

Please RSVP by hitting the Mr. Linky below

Mamavation
Leah Segedie is the Founder of Mamavation and Bookieboo, a blogger network. After losing over 100 lbs, she started a career mentoring women in health and since then has assisted in over 3,500 lbs lost via the Mamavation community. Leah and her work has been mentioned in Ladies Home Journal, Reader's Digest, Fitness, Women's Day, CNN, ABC, CBS, the O'Reilly Factor, AOL, Entrepreneur, and Yahoo to name a few. She works from home in her fuzzy slippers.
Mamavation
Mamavation

Latest posts by Mamavation (see all)

Pinterest

Comments

  1. Tricia Martin says:

    RSVP’d via @Catchinfreebies

  2. Sarah Bond says:

    Thank you for generating buzz about this. And for going me more reasons to avoid soda!

  3. Hate soda!

  4. The word needs to get out…thank you for doing this!

  5. Looking forward to spreading the word!

  6. Really, how can they say they are promoting wellness??

  7. @pascualine27 says:

    Shared on Twitter and Pinterest!

  8. Can’t wait to help spread the word!

  9. Rsvp’d!

    Accidentally linked up 2x…#18 linked up my blog instead of my twitter account. Sorry! Can’t wait! :-)

  10. can’t believe wellness and coke are in the same sentence….

  11. It think this post is closed minded. Coke has been a brand that supports many amazing initiatives such as encouraging ppl to get active and live healthy lifestyles. I drink coke every now and then and that does not make me less healthy. Everything in moderación is ok. I’m glad they support a wellness program. Instead of bashing this idea you should consider suggesting how to make the partnership even more beneficial and relevant. Criticizing is easy. To claim that you lost x amount of pounds just buy not drinking soda assumes you drank too much soda. Soda is not the one responsable for weight gain but ppls lifestyle is.

    • I agree with you, Sofia. There are Beer Companies out there who tell us not to go hog wild on their product and drive… Although, I am sure they would want us to drink and purchase as much of their product as possible…

      So, why can’t Coca-Cola (who also brands Honest Tea, Smart Water, Powerade, etc…) come out and try to support a healthy lifestyle??

      Why not hear what Coca-Cola has to say about their Steps to Wellness campaign before outright bashing them on it?

  12. I rsvped to be a panelist.

    I’m not against coke or any other junk food. They don’t define you, but misrepresentation as a wellness brand is just wrong.

  13. Thank you for a health advocate. I’m proud to be in your “tribe.” – Ana Lydia

  14. I’ll be there!

  15. RSVP’ing. I don’t do soda period. But some of my family does like it. However, Coke + Wellness = Far from perfect combo. Can’t wait to see what all you guys have to say. ;)

  16. RSVP @ChaoticKarma23

  17. Amy L. Norman says:

    Bwah ha ha…. here’s my tweet. @artzamy23 https://twitter.com/artzamy23/status/359428106584457216

  18. Looks like it will be an interesting twitter party! Looking forward to it! https://twitter.com/Sugar_N_Apples

  19. Amy L. Norman says:
  20. Pinned and G+ this. Thank you for shedding light on this!

  21. As a former diet coke-aholic. I think more needs to be done about awareness and just because it’s diet, doesn’t make it healthy!!

  22. I am super excited to join this Twitter Party! I am looking forward to learning some great new information! @TheGetFitMom

  23. I laughed when I read that Coke is a “Wellness” sponsor at BlogHER. If someone wants to drink it, fine; I can’t stop them, but it’s not a healthy drink. I shared on Twitter {https://twitter.com/WifeMummyNurse/status/359435266970234881} and Google + {https://plus.google.com/u/0/117455021177321050756/posts/AXXauQha9d2}.

  24. Thank you!

  25. I gave up Soda 2 years ago, will gladly share this with all my friends!

  26. RSVP’d!!!

  27. RSVP
    https://mobile.twitter.com/HotPinkNChoc/status/359445638787768322

    Shared on my personal FB page too but iPhone won’t let me grab the linky!

  28. Looking forward to this. Follow my tweets @DallasSocials

  29. Sarah L says:

    RSVP: @slehan
    https://twitter.com/slehan/status/359454157805068291
    https://plus.google.com/117522196192362478861/posts/eoW2iS4kaRZ

    I’d rather drink water any day. Pardon me while I sip some.

  30. soda is like any addiction.

  31. @d1_dawn sounds like fun LEts get healthy!

  32. When Coke (the soda) costs more per ounce than the “healthy” drinks (like Odwalla and Dasani), I’ll believe Coke is invested in Wellness. When Coke stops using HFCS as a sweetener, I’ll believe Coke is thinking about health. Until then, this appears to me to be nothing more than the BH organizers selling out the concept of “wellness” to the highest bidder. What’s next? Will BH 2014’s “Wellness” sponsor be Pizza Hut?

    • Elizabeth says:

      Hey, Coke owns Odwalla and Dasani. (Also, I think Pepsi owns Pizza Hut. They either own or are related to Taco Bell.)

  33. Happymom730 says:

    Sounds interesting RSVP @happymom730

  34. Coke is an odd choice as a sponsor on a wellness segment.

  35. Amazing. They’ve been sponsoring conventions for Nutritionists and Dietitians as well. Coke has got to go.

    Shared on Twitter and Google+!

  36. So SAD! (Standard American Diet) Blech!

  37. We stopped drinking soda and lost weight too. There is nothing good about soda.

  38. Glassfishie says:

    So I feel like a real dolt reading about this while drinking my diet soda at 7 :30 am. I think this is a party I need to be sure to attend. Sounds like a lot of great information that I need to hear right now!

  39. I think it is a joke that Coke would even consider themselves a health sponsor?! On what planet??!

  40. Coke has NO business talking about wellness. Sooo disappointed in BlogHer!! Good on you for buzzing about this outrageous sponsorship blunder!!

  41. Would love to learn more. As I see it the problem is not necessarily a lack of knowledge as it is the people who drink soda are addicted to it. The best question is ‘how do you break the addiction’? Like a smoker knows smoking is not healthy but they can’t stop…same story w soda.

  42. @dargar7 says:

    This sounds informative! I’ll be there
    RSVP
    @dargar7

  43. LOL @ the prostitute reference. I will be at the parrr-tay. See you then.

  44. Mary Cummings says:
  45. This will be my first-ever Twitter party…can’t wait!
    @jkbudziak

  46. Coke and wellness? Those two definitely don’t belong together! I’ll be there @bouz76

  47. jeannine s (@mellanhead) says:
  48. SO bummed I just saw this! THIS IS AMAZING what you’re doing – keep rockin girl!

  49. Stopped drinking soda and I attribute that to my 52 lbs weightloss this year! Coke products are no good.

  50. Greetings! Very useful advice within this post!
    It’s the little changes that will make the greatest changes. Thanks for sharing!

Stop Being Marketed To!

Close this popup

Discover what is truly healthy. Get our free tips on how to prevent disease in your home.

  • Real Food
  • Fitness and Health
  • Sustainable Living
  • Life Detox
  • Activism