#MomsNotLovinIt Digital Marketing to Children Twitter Party

The obesity epidemic is growing at a pace that is uncontrollable, whereas children are the fastest growing subgroup getting Type 2 Diabetes. We are now at a point in history where our children are estimated to live shorter lifespans than us. THAT is a tragedy, especially when we outspend every other nation on health care and yet continue to be the sickest people in the world. Our economy is literally fueled by profiting off our own sicknesses. This isn’t something we can continue to do forever. This isn’t something we can ethically continue to do at all.

At the center of this crisis is children.

Over the years, fast food marketers have found increasingly creative ways to reach out to children in the digital sphere. And there are no rules protecting the next generation from what I call “digital crack dealing” from fast food companies. Is it ethical for companies that contribute to the demise of children be allowed to market their products to them in the digital space? Evidence is mounting that fast food is addictive and fast food marketing to kids, causing brand loyalty for life, is increasingly driving an epidemic of diet-related disease. Should we really be marketing these products to children? Cigarettes are addictive and cause cancer and cigarette companies are prohibited from marketing to children. Alcohol is addictive and causes liver damage among other things and companies selling alcohol are prohibited from marketing to children. With the uncontrollable rise in childhood obesity and diabetes, fast food companies should be prohibited from marketing to children as well.

Parental Responsibility: When the Chips are Stacked Against You

What’s funny is people start yelling “PARENTAL RESPONSIBILITY” without knowing what the research says about marketing to children. Bottomline: Do you have free will when it comes to feeding your child? You may be under the impression that you are, but the research actually says NO–biology, psychology, and societal pressure are stacked against us. And as they grow, we lose more control. The system as it stands gives the upperhand to the fast food companies making it unethical, uncontrollable, and causing a public health crisis. Food Mythbusters has a great video explaining this phenomenon which is backed up by years of studies looking into how marketing tactics effect children and their parents.

But moms collectively have FAR more power than any other consumer when it comes to change. We are the most powerful consumers and thus the most influential consumer. When we demand change, it happens. Case in point, Kraft Mac n’Cheese just decided to swap out their artificial food dyes with their products targeted at children based on consumer pressure, i.e. moms. Mamavation was instrumental in getting this topic to trend on twitter demanding change from Kraft less than seven months ago. Would you like to do the same getting fast food companies to stop marketing digitally to children?

Let Your Voice Be Heard

Join us for a twitter party on November 19th from 6-7:30pm PST (9-10:30pm EST)  telling fast food companies like McDonalds it’s WRONG for them to market to children digitally. We are backed by institutions and organizations like Yale University and the Rudd Center for Food Policy & Obesity, Anna Lappe & Food MythBusters, Corporate Accountability International, The Prevention Institute & the Center for Digital Democracy. All these organizations are dedicated to the health and well being of our children and they also say STOP MARKETING TO CHILDREN.


What: Twitter Party asking fast food companies like McDonalds to STOP marketing digitally to children
When: November 19th
Time: 6-7:30pm PST (9-10:30pm EST)
Hashtag: #MomsNotLovinit


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1. Boiron First Aid Bags including the following: Calendula cream, Calendula gel, Arnicare gel, Arnica tablets. (3 winners)
2. Probar gift packs (4 winners)
3. Lisa Johnson Pilates DVDs: Body Physica Intense AND Pilates Mat Workout (4 winners)
4. Earth Friendly Products gift basket: (gifts updated soon) (3 winners)
5. Today I Ate a Rainbow kit (1 winner)
6. The Healthy Apple’s Holiday Cookbook:80 Gluten-Free, Dairy-Free, Soy-Free and Peanut-Free Recipes Including Grain-Free/Paleo Desserts (2 winners) 

How to Enter AND Support the Cause:

1. Share about this party on two social media platforms of your choice

Suggested tweet: “Fast food companies should be prohibited from marketing to children online. Join the cause & support our children 11/19, http://bit.ly/I12Tv2 #MomsNotLovinit ”

Suggested Facebook Or Google status update: “With childhood obesity an epidemic reaching proportions whereas parents are expected to live longer than their children, I’m against fast food companies marketing to children online. Join me and other organizations like Yale University, Mamavation, the Food Mythbusters, and Corporate Accountability International in saying this needs to stop on November 19th from 6-7:30pm PST on twitter, http://bit.ly/I12Tv2 #MomsNotLovinit

2. Hit the linky (add your name and Twitter handle) below so we know you are coming
3. During the party, prizes are drawn randomly via uses of the #MomsNotLovinit hashtag


Leah Segedie is the Founder of Mamavation and Bookieboo, a blogger network. After losing over 100 lbs, she started a career mentoring women in health and since then has assisted in over 3,500 lbs lost via the Mamavation community. Leah and her work has been mentioned in Ladies Home Journal, Reader's Digest, Fitness, Women's Day, CNN, ABC, CBS, the O'Reilly Factor, AOL, Entrepreneur, and Yahoo to name a few. She works from home in her fuzzy slippers.


  1. I’m in! I’ll write about the issue again as well. Thanks for organizing.

  2. Challenging subject for real-life, busy parents. What about milk, salad, and fruit being choices even at fast food restaurants? Look forward to chatting with you, as always!

  3. Thanks you for holding this party on such an important issue and I’m so glad we can work together to push back the marketing of fast food to children. So unethical.

  4. @tringali_julie says:

    Can’t wait! This is a serious issue and I can’t wait to be more informed and to learn how to share with others how important nutrition is for our growing kids!

  5. See U there

  6. Its hard to understand Parental Responsibility when we are to busy saying “the chips ate stacked”. Laying the blame on someone else because you can not say so is not the companies fault. I don’t know how many times i hear parents say “oh little Jimmy just whines and cries till I buy it” It’s time to talk with little Jimmy about his behavior. But good nutrition begins and ends at home and not with advertisements.

    • It would be helpful if you watched the video we profiled above to understand how parents lose control at a certain age. Unless you are homeschooling your children OR with them 24/7, you don’t actually have control over what they are eating when they are not with you. And to be quite honest, I’d much rather set my children up to make their own decisions earlier in life instead of being overly controlling all the time. Fast food marketing prevents parents from being able to rely on their own influence. It’s a losing battle. And one I think that needs to be addressed with legislation to help live a longer life than they are expected to.

      • Gosh. Tonight my school is participating in McTeacher Night! My hand was recently slapped as I shared the above video on my personal FB page and mentioned that I was very disappointed in my school’s participation in this fundraiser! The mixed messages we send our children has to stop… and we need to slow down, be thoughtful and aware of what we are presenting. When our PTO president called me and mentioned that it’s good to teach our kids moderation (!!!!!!) – I pointed out that campaigns like this are comparable to pornography in this day and age in that it’s a battle to avoid it. Sure I can be selective in what shows my kids watch/restaurants where my kids eat … but it’s lurking around every corner and there are no safe zones. At least at school they have computer firewalls up! My kids know why we eat the way that we do … I have one who understands and one who hates it… but to then have them bringing home “Come Eat at McDonalds with all your teachers and friends and HELP YOUR SCHOOL” feels like another slap in my face. We will not be going tonight… 😉 I will be signing up for a Twitter account instead…

  7. How do I find out information on becoming a panelist on your Twitter parties? Your topics definitely hit home with me and I would love to be a part of it!

  8. I can honestly say that I don’t eat at McDonald’s very much, actually not really at all. Having a large family of very active teens means they need more substance than a tiny over priced burger. I’d much rather make them myself than have the kids eat something full of salt.

  9. Lori Leal @LoriLeal1 says:

    Really looking forward to this one! Thanks mamavation for yet another awesome chat. Tweet you soon!! :)

  10. This is such an important issue to take a stand on. So many parents and children don’t recognize how they have “marketed” by these major companies. Let’s bring some attention to it!

  11. looking forward to it!

  12. Erin from Long Island says:
  13. Erin from Long Island says:
  14. Can’t wait

  15. RSVP @plentyostars excited for the party tonight! childhood obesity is an epidemic and the fact that they are advertising to kids online and using popular movies toys as a prize in the kids meals just makes them like a little magnet!

  16. Looking forward to this! An hour to go!!

  17. See you there

  18. thank you

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