Mamavation™ is a online docudrama and weight loss support group for moms in social media. It’s both a campaign and Virtual Sorority™ in one.
Two women, referred to as Mamavation Moms™, go through a 7-week online boot camp and their lives are put on an a public stage. They share their struggles learning healthy living as a mom as the world watches via computer. The goal is to inspire and demonstrate how challenges can be overcome. But ultimately the goal is to save their family from obesity by passing on the values they learn.
The Mamavation Moms™ receive free professional support. They receive a customized nutritional plan created by Alysa Bajenaru RD, a fitness program and weekly coaching from Pete Cohen. Everything is organized by Leah Segedie, a mom who has lost over 170 lbs. herself.
The Mamavation Moms™ come from social media. Moms apply from all over the continental United States to take part in the campaign. In order to qualify to apply, they must be at least “overweight” on the BMI scale and have an active blog and twitter account. Five moms are chosen by @bookiebooo and then are voted upon publicly. The Mamavation Moms are then announced during a special twitter party launching the campaign. There are four campaigns per year.
Are you interested in applying? Check out the application. (But please pay close attention to the requirements.)
Mamavation Sistahood™, the Virtual Sorority™
Mamavation™ is also a weight loss and healthy living support group called the Mamavation Sistahood™. As the boot camp plays out, there is a real Virtual Sorority™ living within the background. The Mamavation Sistahood™ is the first sorority in social media. It was created as a place where women can create relationships with other like-minded women and support each other through challenges pertaining to healthy living. The Sistahood™ is a place women feel accepted for where they are in their journey, but they must participate weekly to stay active. They constantly support each other on twitter with the #mamavation hashtag, create weekly “check-in” posts on Mondays called Mamavation Monday and comment on each others blogs, and meet up Monday night at 10pm EST for Mamavation TV, an online live TV chat show. For more information on how to pledge to the Mamavation Sistahood go here. Pledging happens every Monday and you can jump in at any time.
Mamavation™ was created, owned and operated by Bookieboo LLC. The campaign accepts monetary compensation for product placement, sponsorships, and advertisement. You can see a list of our sponsors here. Mamavation™ is trademarked & copyrighted, 2010.