The obesity epidemic is growing at a pace that is uncontrollable, whereas children are the fastest growing subgroup getting Type 2 Diabetes. We are now at a point in history where our children are estimated to live shorter lifespans than us. THAT is a tragedy, especially when we outspend every other nation on health care and yet continue to be the sickest people in the world. Our economy is literally fueled by profiting off our own sicknesses. This isn’t something we can continue to do forever. This isn’t something we can ethically continue to do at all.
At the center of this crisis is children.
Over the years, fast food marketers have found increasingly creative ways to reach out to children in the digital sphere. And there are no rules protecting the next generation from what I call “digital crack dealing” from fast food companies. Is it ethical for companies that contribute to the demise of children be allowed to market their products to them in the digital space? Evidence is mounting that fast food is addictive and fast food marketing to kids, causing brand loyalty for life, is increasingly driving an epidemic of diet-related disease. Should we really be marketing these products to children? Cigarettes are addictive and cause cancer and cigarette companies are prohibited from marketing to children. Alcohol is addictive and causes liver damage among other things and companies selling alcohol are prohibited from marketing to children. With the uncontrollable rise in childhood obesity and diabetes, fast food companies should be prohibited from marketing to children as well.
Parental Responsibility: When the Chips are Stacked Against You
What’s funny is people start yelling “PARENTAL RESPONSIBILITY” without knowing what the research says about marketing to children. Bottomline: Do you have free will when it comes to feeding your child? You may be under the impression that you are, but the research actually says NO–biology, psychology, and societal pressure are stacked against us. And as they grow, we lose more control. The system as it stands gives the upperhand to the fast food companies making it unethical, uncontrollable, and causing a public health crisis. Food Mythbusters has a great video explaining this phenomenon which is backed up by years of studies looking into how marketing tactics effect children and their parents.
But moms collectively have FAR more power than any other consumer when it comes to change. We are the most powerful consumers and thus the most influential consumer. When we demand change, it happens. Case in point, Kraft Mac n’Cheese just decided to swap out their artificial food dyes with their products targeted at children based on consumer pressure, i.e. moms. Mamavation was instrumental in getting this topic to trend on twitter demanding change from Kraft less than seven months ago. Would you like to do the same getting fast food companies to stop marketing digitally to children?
Let Your Voice Be Heard
Join us for a twitter party on November 19th from 6-7:30pm PST (9-10:30pm EST) telling fast food companies like McDonalds it’s WRONG for them to market to children digitally. We are backed by institutions and organizations like Yale University and the Rudd Center for Food Policy & Obesity, Anna Lappe & Food MythBusters, Corporate Accountability International, The Prevention Institute & the Center for Digital Democracy. All these organizations are dedicated to the health and well being of our children and they also say STOP MARKETING TO CHILDREN.
What: Twitter Party asking fast food companies like McDonalds to STOP marketing digitally to children
When: November 19th
Time: 6-7:30pm PST (9-10:30pm EST)
Follow @Bookieboo – Hostess with the Mostess
Follow @way2gomom – Giveaway Announcer
Follow @StopCorpAbuse – Panelist
Follow @FoodMythBusters – Panelist
Follow @AnnaLappe – Panelist
Follow @YaleRuddCenter – Panelist
Follow @CommercialFree – Panelist
Follow @TheHealthyApple – Panelist
Follow @CaseyHinds – Panelist
Follow @BrianRLang – Panelist
Follow @HealthyJasmine – Panelist
Follow @FitCheerLdr – Panelist
Follow @CrunchySavings – Panelist
Follow @GinaBad – Panelist
Follow @SubMommy – Panelist
Follow @EatingARainbow – Panelist
Follow @Start_Alliance – Panelist
Follow @FlourSackMama – Panelist
Follow @oboyorganic – Panelist
Follow @peggyom – Panelist
Follow @RMNutrition – Panelist
Follow @mommyfootprint – Panelist
Follow @LindsayDahl – Panelist
Follow @SarahKayHoffman – Panelist
1. Boiron First Aid Bags including the following: Calendula cream, Calendula gel, Arnicare gel, Arnica tablets. (3 winners)
2. Probar gift packs (4 winners)
3. Lisa Johnson Pilates DVDs: Body Physica Intense AND Pilates Mat Workout (4 winners)
4. Earth Friendly Products gift basket: (gifts updated soon) (3 winners)
5. Today I Ate a Rainbow kit (1 winner)
6. The Healthy Apple’s Holiday Cookbook:80 Gluten-Free, Dairy-Free, Soy-Free and Peanut-Free Recipes Including Grain-Free/Paleo Desserts (2 winners)
How to Enter AND Support the Cause:
1. Share about this party on two social media platforms of your choice
Suggested tweet: “Fast food companies should be prohibited from marketing to children online. Join the cause & support our children 11/19, http://bit.ly/I12Tv2 #MomsNotLovinit ” Tweet
Suggested Facebook Or Google status update: “With childhood obesity an epidemic reaching proportions whereas parents are expected to live longer than their children, I’m against fast food companies marketing to children online. Join me and other organizations like Yale University, Mamavation, the Food Mythbusters, and Corporate Accountability International in saying this needs to stop on November 19th from 6-7:30pm PST on twitter, http://bit.ly/I12Tv2 #MomsNotLovinit
2. Hit the linky (add your name and Twitter handle) below so we know you are coming
3. During the party, prizes are drawn randomly via uses of the #MomsNotLovinit hashtag