Here at Mamavation, we believe in the power of moms. Our voices are strong, and we represent a $2.4 trillion market. Brands and corporations are aware of our influence and it’s starting to show. With Chipotle going GMO free and Panera announcing the removal of artificial ingredients, the fast food industry is among one of those adapting to the wants of us, the consumer. MomsNotLovinIt.
Conversely, the fast food chains that are slow to adapt are suffering. Take McDonald’s, the most recognizable fast food chain worldwide, for example. Not only did it make our list of 10 processed foods to never feed your kids, but Moms have been voicing their distaste for not only the restaurant’s food, but also it’s predatory marketing tactics aimed at children. Two years ago it sparked the launch of the #MomsNotLovinIt campaign in response to these unethical methods. Our own founder, attended last year’s shareholders meeting to speak for millions of other moms who are fed up with the burger giant and share her personal story.
McDonald’s Ignores Consumer Demand and Suffers
Despite the push to improve their food choices and preying on children, McDonald’s has made little to no effort to do so. Now the fast food giant is seeing a drop in sales that’s the worst in more than a decade. It’s directly tied to parents and the demand for healthier, real food. The effects on McDonald’s go further than just sales. Many hospitals are now booting out the infamous yellow arches in favor of food that is more nutritious. In addition, health organizations are refusing to partner with McDonald’s any longer. The California Dietetics Associates refused McDonald’s sponsorship. Even the Gates Foundation divested in McDonald’s, Coco-Cola, and other corporations that are losing public approval. McDonald’s is losing money, not only as mentioned above, but also in their failed marketing attempts. Remember those transparency commercials that only ended up revealing the laundry list of ingredients in their french fries, among other things? It’s just another way that McDonald’s struggled to adapt to consumer demand.
Moms Are Influential
The power of moms, when brands pay attention, can help businesses thrive too. On average, moms mention brands 73 times per week, which is 28% more often than males do. With the rise of social media and the internet, this is something brands are noticing. In fact, 90% of moms are online and they look to other moms for advice before making a purchase. This powerful influence has helped to shape the products for sale today. An example of this is Target. They have now devoted a sizable portion of their stores to “made to matter” products that contain fewer chemicals and artificial colors, and even some organic options. For such a mainstream store to carry these products, there must be a demand.
The goal is not to tear down companies, but to elevate them to where the consumer expects them to be. If we want better ingredients, safer products, and healthier choices, then we must make our desires known. It’s up to the corporations to decide if they will listen to their customers. Those that do, will see longevity.
Perhaps it’s time for McDonald’s to follow suit and listen to their consumers. Moms are tired of their children being marketed to in schools and through television ads. Moms are rejecting disease causing fast food and choosing healthier options instead. At the upcoming McDonald’s shareholder meeting, many from the #MomNotLovinIt campaign will again use their voice to make a change. Even if you can’t attend the meeting, your voice can still be heard by telling McDonald’s CFO to retire Ronald McDonald for good and put an end to predatory marketing. You can always let your voice be heard on social media and with your buying power. Click to tweet the message below now and tell McDonald’s you’re not lovin’ it.