It’s October again, which means it’s time for everything to start turning pink. From soup labels to sports player’s gear, the color pink surrounds us everywhere we look, informing us that it’s breast cancer awareness month. Are you aware that 1 out of every 8 women will be diagnosed with breast cancer in her life in the U.S.? These high numbers are frightening. Can women protect themselves from getting breast cancer, or are we all at risk from becoming a statistic?
Pinkwashing in the U.S.
Many causes of breast cancer are environmental, which means we have a chance to prevent it. Unfortunately, it can be challenging since many American companies participate in pinkwashing. Pinkwashing is the act of appearing to support the fight against breast by slapping a pink label on a product that most likely contains ingredients or elements linked to causing cancer. Many companies even raise the price of products or create a limited edition product to boost their profits, while only donating a meager portion of that profit to research treatments. Pinkwashing is a especially problem in popular brands of women’s beauty products like makeup and fragrances but your whole family is at risk from deodorants, sunscreen, lotion, fragrances and more. It doesn’t stop there. BPA in those pink soup cans can be carcinogenic as well.
But why are we focused on research rather than prevention? Because many of those companies and brands sell products loaded with chemicals linked to cancer – and prevention means boycotting those products. And if you’re wondering if the FDA helps prevent carcinogens from getting into products, you might be surprised to learn that only 11 chemicals have been banned from cosmetics in the history of the FDA – compared to 1,328 banned in Europe. In addition, the FDA has no authority to issue cosmetic product recalls. Because there is not enough regulation, your family is exposed to dangerous chemicals in everyday products.
Preventing Breast Cancer
What can you do to prevent breast cancer for yourself and your family?
- Eat a clean, organic/Non-GMO diet rich in antioxidants and nutrients and cut out the “fake” foods.
- Clean out toxins in your home and personal care products, from beauty products with formaldehyde to shampoos with parabens.
- Detox your food containers by removing plastic, cans, Teflon and other cancer-causing chemicals and products.
- Search the Environmental Working Group’s Skin Deep Database to learn which complex-sounding chemicals are safe and natural – and which are deadly.
- #RethinkthePink: Stop buying products from companies that engage in pinkwashing as they stock your stores full of toxins – and profit off this deadly disease.
#RethinkthePink Twitter Party, Wednesday October 15th
Want to learn more? Join Mamavation and The Campaign for Safe Cosmetics and The Breast Cancer Fund on Wednesday, Oct. 15th 6pm PST/9pm EST to learn more about pinkwashing, breast cancer prevention and how you can #RethinkthePink. The Breast Cancer Fund is a non-profit organization dedicated to removing environmental causes of breast cancer. The Campaign for Safe Cosmetics is a broad-based coalition, housed at the Breast Cancer Fund, working to clean up the beauty aisle through public advocacy and market campaigns designed to eliminate dangerous chemicals linked to cancer, reproductive harm and other adverse health impacts from cosmetics and personal care products.
@Bookieboo–Hostess with the Mostess
What: RethinkThePink Twitter Party
When: Wednesday, October 15th Time: 6-7:30pm PST/9-10:30pm EST
- Klean Kanteen (4 winners)
- Ely Organics gift baskets: Miessence Rose Hydrating Mist (Certified Organic), $25.00 gift certificate to purchase Miessence from www.elyorganics.com, 20% off coupon (4 winners)
- Breast Cancer Fund Gift bags (5 winners)
How to Enter
1. Share about this party on two social media platforms of your choice like Facebook & Twitter
Sample Tweet: “Join #RethinkThePink Twitter Party to prevent breast cancer and learn 2 avoid carcinogens on 10/15 at 6pm PST http://bit.ly/1qTmqwr”
Sample Facebook Update: “Join the #RethinkThePink Twitter Party with The Breast Cancer Fund on 10/15 at 6pm PST/9pm EST and learn about healthy ways to prevent cancer including avoiding carcinogens, http://bit.ly/1qTmqwr”
2. Tweet during the party! Each tweet automatically enters you to win!
RSVP by hitting the linky below!!