My four year old tells me he’s allergic to it. And when we drive by he yells “GMOS!!!” with a defiant fist in the air.
I’m breeding the future food activists of America. Watch out! They all have red hair.
But I digress.
Shocking Report about Ronald McDonald’s Charity Donations
A report came out about McDonalds and their corporate giving this morning. Bottom line: They’ve been somewhat misleading with their role as sole Creator of Ronald McDonald Charities. Yes, the same charity that provides housing and shelter to families accompanying sick children in the hospital.
A report released by Corporate Accountability International and other organizations states that McDonalds only donates 10% to local hospital charities which makes up for less than 1/5th of their national budget. But they still get all the credit, of course.
The McDonald Corporation has been using sick children to sell cheeseburgers this entire time.
I’m feeling a bit nauseous right now.
I remember my mother working at Children’s Hospital in Los Angeles for many years. When I would go visit her, I had a sudden urge to go to McDonalds and have their fries. Don’t forget, I was an everyday sort of fast food person years ago as I ballooned up to a size 22. There was even a McDonalds INSIDE the hospital serving up disease & obesity to the masses. And to me. But for some reason, I wanted to especially give them my patronage because I credited them with taking complete care of sick families. But…the reality was a bit different.
It’s called “cause marketing” and “projection theory” in communication studies. And it goes like this, when a company wants to lift their image out of the muck in general, they fare best when they can attach themselves to something that is beyond reproach. And even better if that same image brings with it feelings of love, warmth, and helplessness so that we feel the urge to protect and support something. Something like sick children. Sick children are untouchable. No one wants to critique them. They don’t decide their fate. No one wants children to die. And as a species, survival of children is a must. McDonalds has hijacked those feelings. And they didn’t really deserve all the credit.
McDonalds has been profiting from our instinctual need to protect our kind without it being equitable to what they were actually giving. My opinion: I think those sick families deserve MORE. Ronald McDonalds charities should be getting WAY more money. Like at least 30% of operational funds to put your name on the building, don’t you think? Or at least to get ALL the credit.
The Ronald McDonald Charities soft pedals their role and instead calls them their largest donor.
My two cents to Ronald McDonald Charities
You don’t need them. McDonalds is primarily associated with junk food, obesity, diabetes and other sicknesses, and a disregard for our nation’s health. You are a non-profit helping children and their families get healthier. Do you really want to be continually associated with them? McDonalds is getting WAY MORE out of this deal. Btw, did I mention you don’t need them? You don’t.
I don’t care that you take their money. I would too.
No, really. I’m not joking. When it comes to sick kids, money is money. But I wonder if ordinary people and local businesses would give MORE if they realized that those charities are not solely supported by McDonalds. And I think people are assuming that. I never felt a personal obligation to give to this charity because I was always under the assumption that my money wasn’t needed.
Am I alone in thinking that?
So long story short: Ronald McDonald got caught with his pants down. Ewww…
How about McDonalds Stop Marketing to Children Like they Promised
Years ago, McDonalds pledged to stop marketing to children. And I don’t see them making good on their promise. In fact, they have been marketing to my own child inside his public school.
McDonalds: Good job kid. You improved your scores this year. Here’s a cheeseburger.
My son: Um, thank you?
McDonalds, I’m getting a bit sick and tired of you. Can you peddle your non-food food elsewhere please?